PHYSICIANSTRUST AI × BUZZLEAD · THE HIVE · SEPTEMBER 2026
BuzzLead

Welcome to the Hive, PhysiciansTrust AI.

Edward, we just finished a run with Lumion, vertical SaaS for trade schools with a first marketing hire and no outbound. PhysiciansTrust AI is shaped the same way. It would have been wrong not to get this in front of you. So: a jar of honey, and the plan.

Underneath the jar: every US independent medical practice mapped, the 30,000 that look like PhysiciansTrust AI's best-fit practices, and three campaigns we'd run in the next 30 days.

PREPARED FOR EDWARD M. FIELDS · PALO ALTO, CA · FROM ST. PETE BEACH, FL
Troy Aitken and Nick Konstantinidis, co-founders of BuzzLead
Co-foundersNick Konstantinidis & Troy Aitken
Section 01 · Why there's honey on your desk

Three things came with the jar.

01

The honey

Raw, from a US apiary. Something you'll open instead of file.

02

This page

Your market sized, the customers you already win and the accounts that look like them, and three campaigns: TAM, lookalike, intent. Built for PhysiciansTrust AI.

03

The call

Twenty minutes with Troy and Nick. We bring the account list we'd start with. You tell us where to start.

Section 02 · The company shaped like you

Lumion: zero pipeline to 50+ meetings in 31 days.

Vertical SaaS for trade and technical schools. First marketing hire, no outbound, a niche of 10,000 to 30,000 schools. We mapped five sub-verticals, timed the CDL play to a Pell Grant policy window, and routed replies straight to their SDRs. Same shape as PhysiciansTrust AI: a public registry of buyers, a calendar-driven purchase, and a five-person team that needs pipeline now.

In the span of a month, we've had well over 100 positive responses. We've scheduled 45 to 55-plus meetings with an 80% hold rate.Andrew Jones, Head of Marketing, Lumion

Read the Lumion breakdown

31
Days to results
100+
Positive replies
50+
Meetings scheduled
80%
Hold rate
Section 03 · The sweet part

What could be sweeter than 18,000 to 30,000 more of your best customers?

You already have the dream ones: the independent medical practices that grow, retain, and refer others without being asked. We take those, run them through our lookalike tool, and find another 18,000 to 30,000 that look exactly like them. Then we run hyper-personalized, highly targeted outreach to every one.

Same size, same setup, same reasons to buy as the accounts on the right. Modeled, not guessed.

YOUR DREAM CUSTOMERS
  • The accounts that grow, retain and referWe'll confirm the seed list with you on the call.
18,000 to 30,000independent medical practices that look exactly like them
Section 04 · Your market, sized

Every cell is a independent medical practice.

Every US physician practice sits in NPPES with its NPI, specialty, and group size, cross-referenced against state medical licensing boards for ownership changes. We build the list from that, enrich the practice manager and billing lead, and time sends to Q4 budget cycles and January payer resets.

US independent physician practices (1-10 physicians)Your sweet spot: 2 to 10 physician, single-specialty practicesIn-market this quarter
0
US independent physician practices (1-10 physicians). CMS NPPES / AMA Physician Practice Benchmark Survey
~30,000
Sweet-spot practices
2-10 physicians, single-specialty
3
Buyer personas
Practice Manager, Physician Owner, Billing Director
~90,000
Relevant contacts
At 3 titles per practice
Q4 to Q1
Evaluation window
Before new-year payer contract resets
Section 05 · Intent

You're the first supplier that comes to mind.

We'll actively monitor all 120,000 US independent physician practices and reach out when the right signal shows up, so PhysiciansTrust AI is the first name a practice manager thinks of when front-office automation comes up.

  • New practice manager or office manager hireState licensing board filings and LinkedIn. New managers audit the vendor stack in their first 90 days.
  • New NPI registered under an existing practice groupNPPES. An added physician means added scheduling and billing volume overnight.
  • Job posting for billing or insurance follow-up specialistIndeed and LinkedIn postings. The staffing gap is the automation trigger.
  • Practice management or EHR system switch announcedVendor press releases and state HIE registries. Switching opens a window for add-on automation.
  • Practice joins a new payer network or ACOCMS MSSP and ACO participant lists. New network means new eligibility and claims complexity.
  • Multi-location expansion filed with the stateState licensing board address filings. Growth outpaces what the front desk can handle.
09:14 · TODAY
Six-physician dermatology group in Ohio posts opening for insurance follow-up specialist
→ HIRING-PAIN PLAY
YESTERDAY
Independent orthopedics practice in Texas adds second location, files new NPI for satellite office
→ EXPANSION PLAY
YESTERDAY
Family medicine practice in Georgia switches EHR vendors, effective next quarter
→ SYSTEM-SWITCH PLAY
MON
Twelve-physician multispecialty group joins a new regional ACO, effective January 1
→ PAYER-COMPLEXITY PLAY
Section 06 · Three strategies, deployed together

TAM, lookalike, intent. Every angle, from day one.

This isn't one list and one email. We deploy three strategies at once, each with its own angle: the whole market gets the offer, the accounts that mirror your best customers get the proof, and anyone showing a buying signal gets a note the week it happens. Then we double down on whichever one the market answers.

STRATEGY 1 · TAM

Own the whole market

TargetThe ~30,000 independent practices with 2 to 10 physicians, sourced from NPPES and state licensing boards
AngleOne agent layer replaces the scheduling, billing, and follow-up tools three different staff members currently juggle
~30,000 ACCOUNTS
STRATEGY 2 · LOOKALIKE

Mirror your best customers

TargetPractices that mirror PhysiciansTrust AI's best-fit profile: single-specialty, 2 to 10 physicians, independently owned
AngleLead with the same before-and-after story PhysiciansTrust AI already tells: a swamped front desk to confirmed, pre-authorized schedules
~18,000+ ACCOUNTS
STRATEGY 3 · INTENT

Catch them in-market

TargetPractices showing a buying signal this quarter: new practice manager hired, new NPI registered, billing role posted, or EHR switch announced
AngleA one-to-one note written from the signal, sent the week it happens
~3,600 PER QUARTER ACCOUNTS
Section 07 · The first 30 days

What happens after you say yes.

Section 08 · Join the Hive

The honey was the easy part.

Edward, we'll walk the three strategies above, show you the accounts we'd start with, and tell you what it would take. No deck.